Kenya: Orange Launches One-month Sales Promotion in Western Province
By Henry Neondo
NAIROBI--As part of its drive to improve the uptake of its services and products in Kenya, Orange has launched a one-month sales promotion targeting the western part of the country with marketing activities planned for various areas in that region.
The campaign - dubbed Orange “Yefwe” or “Orange is ours” – was launched on Thursday and is set to run for one month. During the sales promotion period, customers will have the opportunity to sample and purchase various Orange products at significantly reduced prices and also benefit from reduced call tariffs.
The campaign will see a major activation drive by Orange distributor Mobicom at the Kakamega ASK Show grounds while other locations targeted during the exercise are Kakamega, Bungoma, Mumias, Kapsokwony, Kitale, Webuye, Busia, Ukwala, Ugunja, Malaba and Sabatia among others.
Commenting on the Western Kenya sales promotion, Telkom Kenya CEO, Mickael Ghossein, said that the activities organised as part of the marketing drive are meant to improve awareness about the various Orange products and services and eventually grow the company’s subscriber base.
“During the Orange Road show across Western Kenya, our customers will benefit from special offers – including a reduced tariff of KSh. 1 per minute for on-net calls for GSM and CDMA pre-paid customers, which will apply to activations done within the region during the length of the promotions,” said Ghossein, adding that handsets will also be available at reduced prices, with the best deal being the Huawei G3620 Dual SIM devices for only KSh. 2,599.
The sales and marketing campaign is also meant to improve awareness about the Holla tariff and to recruit new partners and agents, and subsequently increase the number of outlets selling Orange products in Western Kenya.
The Holla tariff, launched on March 14, 2012, is a 24-hour, daily bundled tariff offering targeting the students and youth population, and is part of Telkom Kenya’s strategy to aggressively tap into the youth segment in Kenya.
Rechargeable via a daily KSh. 10 subscription, the bundled offer allows Orange’s pre-paid customers to enjoy round-the-clock, free on-net calls, free on-net SMSes, 20 free off-net SMSes and 10 MB of mobile data daily. The Holla tariff also allows for free and complete access to social networking site, Facebook.
The campaign will also enable the network to sign up new subscribers to Orange Money, the revolutionary money transfer service which is directly linked to users’ Equity Bank accounts. Orange Money currently has over 4 million users globally.
Telkom Kenya is Kenya’s original telecommunications provider and is 51% owned by France Telecom and 49% by the Government of Kenya.
With fixed network, wireless, mobile and internet services, Telkom Kenya is the only truly integrated telecommunication solutions provider in the country. Orange Mobile, Orange Fixed Plus and Orange Broadband are Telkom Kenya’s GSM, wireless and internet services provided under its commercial brand, Orange. The national and only fixed line service, Telkom Fixed, is provided under the Telkom Kenya brand.
Telkom Kenya also has a broad business portfolio offered under the brand name Orange Business Services and continues to be a major provider within the country and region for wholesale traffic i.e. carrier to carrier, enabled by its vast fibre optic infrastructure.
Telkom Kenya has shareholding in both the TEAMs and EaSSy submarine cables and has over 4,400 terrestrial fibre infrastructure that runs across Kenya. The company therefore has the largest footprint within Kenya and has further interconnected to the wider Eastern Africa region thus enabling more people to connect, create and come together to achieve more.
Telkom Kenya’s current subscriber base stands at approximately 2.5 Million customers and the company remains committed to providing innovative, accessible and refreshingly simple communications solutions to its customers.