Kenya: Dairy Sector to Grow Fourfold
 By Staff Writer 
Nairobi---- Tetra Pak is using the report titled “TETRA PAK  EAST AFRICA DAIRY INDUSTRY REPORT 2011” to launch their ambitions campaign  in conjunction with the country’s dairy processors to popularize the  consumption of long-life milk.
  The report says that in 2009,  Kenya earned Ksh64 billion from 3.7 billion litres of milk and only 200 million  litres of milk is processed by the various manufacturers the rest is consumed a  homes, sold raw or considered a waste because it did not meet the required  standard for manufacturing.
  “Based on these findings, we  estimate that if we turn this model on its head and process all our milk, the  country could easily earn in excess of Ksh300 billion. However, we are  cognisant of the fact that the country will have to re-think its dairy sector  development strategy, invest in the necessary infrastructure as well as give  the necessary incentives to encourage the private sector to build more milk  processing plants”, Ms Helen Too, Tetra Pak Marketing Director said.     
  She added, do you remember the  milk glut of 20 which saw millions of litres of milk go to waste and the  deficit 2009 where milk prices rose could be a thing of the past if we embrace  processed milk and this long-life milk campaign by Tetra Pak Eastern Africa and  key milk processors in Kenya is aimed at doing just that. 
  During the 2010 milk glut, the  country is estimated to have lost over Ksh4billion as milk processors turned  away dairy farmers because they did not have the processing capacity to handle  the glut. This forced farmers to pour out their milk and incur huge losses. 
  Commented Lucy Oduor the Tetra  Pak Dairy Category Manager, “We are aware that when rains are plentiful and  pasture available in the milk producing areas, milk production peaks to levels  above the current processing capacity. In case of draught, the country faces a  severe milk deficit. 
  “Long-life milk helps ease these  supply side challenges so that in times of excessive milk production, the milk  will be converted into long-life milk thus minimizing waster because the long  life milk can be stored for up to 6 months. This will help the country take  care of excess supply and also have a buffer to see it through deficit periods.  To the consumer this is a huge boost because the shelf price can be guaranteed  with a lot more certainty.” 
  She said that the campaign would  have a significant impact on the entire milk production value chain thereby  helping Kenyan dairy farmers recoup their investments in quality animals, feed  and veterinary services.   
Dr. A.  Kamalzadeh, a dairy consultant, said “Long-life milk has significant health  benefits, the fact that it is packaged under aseptic conditions, ensures it  retains most of its nutrients unlike other forms of processed milk”.
  “The  difference between fresh and long life milk is the method of processing. Fresh  milk is processed through a process called pasteurization which involves  heating milk to between 72 and 78°C for at least 15 seconds before it is cooled  and packed. Long life milk on the other hand, is heated to 140°C for two  seconds and then packaged aseptically. The higher temperature at which long  life milk is treated kills most bacteria, other disease causing pathogens and  also destroys heat resistant enzymes thus giving long-life milk an extended  shelf life”, said Dr Kamalzadeh.
  Nutritionists  consider milk as a whole meal and when processed and packaged, also ensures  that vitamins present in milk are not destroyed by environmental elements. 
  “In  instances where milk is packaged in glass, plastic or open containers, it is  often exposed to light and other environmental elements resulting in  destruction of valuable vitamins and nutrients,” added Dr. Kamalzadeh.
  Increased consumption of  long-life milk is expected to act as a stimulus to the dairy processors to  increase the production capacity to meet this high demand. This has a positive  knock on effect on the dairy sector value chain.  
  In addition to the installation  of ultra-heating equipment at leading processing plants in the region, Ms Too  said that Tetra Pak is also keen on supporting dairy farmers directly through  creation of dairy hubs. The Dairy hubs are centres created in partnership with  milk processors such as New KCC and the East African Dairy Development Project  (EADD). Tetra Pak recently commissioned the Metkei Dairy Hub in, Keiyo South  which benefits over 2,000 registered farmers. 







